I love the earth tones in the background on this one. Definitely a good direction in this series. There's also some contrast between the yellow-green of the rose against the red-violet of the letters. Those are complementary (opposite on the color wheel), so they create even more tension.
The name of this piece is derived from the shape of the letters. I'm sure I've seen a similar "E" in a fashion logo, although for the life of me I can't find it on Google. Any suggestions?
Well since it's "fashionable" let me show off the tote bags that it can be printed on. So fashionista.